For JTI – 2013

Smokey, a new ashtray for Teatro alla Scala.

Smokey redefined the archetype of the clothes hanger into an original typological reversal.

The result is a simple outdoor ashtray, capable of harmoniously relating both smokers and non-smokers.

Starting from December 7th, Smokey becomes the official ashtray of Milan’s prestigious “Teatro alla Scala”.

Designers: Pasquale Belmonte, De Bellis Antonio