50’s Nike

Nike Anniversary
About You Awards, Milan 2022

We are never done

At Super Studio Maxi a dedicated area for the Nike 50’s anniversary to celebrate the past, present and future with the claim: we are never done.
A pop up store with a digital ledwall outside, inside a light structure with aluminium tubes and white pegboards. On the library the Nike archives years per years from 1972 since today.

The setup was part of the event – About You Awards Europe, the digital creator premier.

Nike Europe
About You Awards, Milan 2022
Photo credit: andreasacchetty
Artwork credit: alvvino