With LeftLoft – 2017
Setup project and exhibition at the Formula 1 event in Monza of the Italian company of electronic automotive components and systems, Magneti Marelli.
The concept revolves around transferring the brand identity through a strong graphic connotation of blue and yellow, and, the same time, convey Magneti Marelli’s thrust to innovation through the choice of materials.
The setup therefore involves the realization of a blue cube with a polycarbonate surface to create a “futuristic” effect both externally and internally. Inside the cube, the latest product components and technical innovations are exhibited in niches.
Photo credits: Karol Sudolski