Liberty London

For Nike – 2016

An exhibition dedicated to the partnership between Nike and Liberty London, the famous British textile brand.

This winning collaboration is expressed through a simple yet evocative set up, composed of wooden structures that exhibit the different sportswear product lines launched by the two brands.

Special attention has been given to the unique patterns and drawings by Liberty London that “drape” from the structures, spacing out products and adding dynamism to the show.

The green element adds the final touch: upon arrival, visitors are immersed in a jungle of colors and textures.

Technical partners: MH Srl