Everything is Design

For DCasa, La Repubblica – 2014

Set-up Exhibition for the magazine Dcasa, La Repubblica.

Everything is Design is a homage to the products and accessories that have become Icons over history.

The design project revolves around enhancing the iconicity of the content through the use of its container: the packaging, usually hidden, becomes an aesthetic element.

The classical wooden box, opened and exploded in large sections, transforms into a constructive module to exhibit the icons. We chose the color Red to emphasize and give importance to the contents of these large wooden boxes.

Project partners: Stefano di Primio
Technical partners: MH Srl

@Teatro Franco Parenti