Diesel Watch

With Golab Agency – 2016

Diesel Watches, store setup tour @Milan, Paris and Berlin.

In-store setup project for the Diesel Watch tour in Milan, Paris and Berlin. The set takes shape through mirror displays and black molded wooden structures that recreate windows and doors open on a wild nature background. Here, light-cubes showcase the watch collection.

The ensemble comes to life through a clever light design, that enhances the contrast between darkness and wilderness, and the mirroring surfaces that multiply the perspective.