Diesel
With GoLab Agency – 2016
Setup projects for the italian fashion brand Diesel; campaign launch.
La Rinascente and Annex showcase for the Terry Richardson campaign exhibit and the winter collection items.
The showcase design was inspired to the elements of urban streets. The ingredients were balanced to compose a real underground atmosphere: lighting and street signs, such as in the old city subway, fake bolted columns, industrial flooring, advertising.
The photographic exhibition on the street was designed through a series of light boxes through which the images were portrayed.